The all-new 2016 Prius lights up the night sky in Las Vegas during its official world premiere. With its striking new look, smarter tech and impressive fuel economy– all in a package that's more fun to drive than ever, the next era of Prius is here! SUBSCRIBE: About Toyota: We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles. Connect with Toyota USA online: Visit the Toyota WEBSITE: Like Toyota on FACEBOOK: Follow Toyota on TWITTER: Follow Toyota on INSTAGRAM: +1 Toyota on GOOGLE+: All-New 2016 Toyota Prius World Premiere Event | Toyota