For Citroën, predicting the future of affordable personal mobility is an obsession, and the success of Ami has provided the impetus to take ‘unconventional’ to a new level in the conceptual oli. The innovative Ami demonstrated how Citroën dares to do things differently to meet its commitment of making straightforward all-electric transportation available to all. It also provided the stimulus for oli, a striking and innovative ‘laboratory on wheels’ designed to move the needle for family mobility by bucking industry trends for heavier, more complex and expensive electric cars. “We called this project ‘oli’ as a nod to Ami, and because it sums up what the vehicle is all about – further proof that only Citroën can deliver no-nonsense, ALL-Electric mobility to ALL kinds of people in unexpected, responsible and rewarding ways,” says Citroën CEO, Vincent Cobée. It is Citroën’s guiding light: an adventurous, multi-faceted manifesto of clever and achievable ideas focused on reducing weight and complexity to maximise efficiency, versatility and accessibility. oli is a destination, in which the trend for ‘more’ is exchanged for the constructive ‘enough’: “as much as you need or is necessary”. [Collins English Dictionary] Significantly, customers can expect to see many of the concepts and innovations showased in oli flowing through to Citroën’s future electric family vehicles.